Blog

Building the branding blocks of your business

Small and medium-sized business face threats from larger players. Digital platforms have provided a level playing field for SMEs to overcome some of the traditional barriers. Many companies are leveraging the new world tools to succeed and reach a wider audience. But having access to the digital variety alone is not a guarantor of success. The fundamentals of the business must remain strong. In the following section, we discuss few building blocks for branding your business.

Read More

A Penny for your thoughts

Someone rightly called it the surgical strike on the parallel economy, but I call it the mother of all wars on terror! While this change was brought about to combat counterfeiting and terror activities we need to take a step backward and look at the larger picture. Yes, while it will effectively curb the flow and creation of black money what we also should understand is the fact that it will increase circulation of money in the market.

Read More

Checking the health of a website

I often wonder as to who reviews the worthiness of a website. What are the parameters people use to gauge a website’s usability, more importantly what are the parameters that one needs to keep in mind to ensure that his/her website appears at the top of Google search or any other search engine for that matter. Most website owners don’t really understand the quality of their website. A good website is like a car, if it isn’t road worthy then it’s useless no matter what brand or how much you it push it with marketing campaigns.

Read More


Importance of PR for Start-Ups

This is the age of the Internet. Gone are the days of phonebooks and notepads and pocket diaries. Gone are the days of black and white and gone are the days of snail mail. Everything has changed in the last two decades or so with the advent of the Internet. One thing though hasn’t changed even since the last century and that is the necessity for publicity.Be it a product or be it a service it still needs to be advertised. It still needs to be popularized and this can be made possible only with strong PR activities in place.

Read More

A career molded by dominating challenges and shaped by fascinating opportunities

I studied Pharmacy in college, but my interest in marketing and desire for business management shaped my career decisions and life destinations. From working part-time on a Hollywood movie project as production manager to following my passion for music and joining DNA networks, I was lucky to work on projects like concerts with Brian Adams, Michael learns to Rock...

Read More

Strategic value of internal communication initiatives

Stakeholder alignment is a critical factor for business success and employees are the largest stakeholders in any company. Employeeformation and alignment impacts the speed and direction of the organization’s business. If all the horses are seeing and knowing what their charioteer is seeing and thinking, there is more cohesion and velocity in the ride. But when the horses are running after their own thinking, the steering becomes much more challenging and the directions become chaotic..

Read More

Communication

Communication plays a major role in our everyday lives. It can make or break businesses, relationships and just about anything that involves two or more human beings. So how do we know what is good communication and what is bad? Communication is the primary basis of any relationship and it ensures the smooth functioning of the same, be it personal or professional.

Read More