A B-2-B (business-to-business organization) service provider sells products/services/solutions that other businesses require and benefit from. The customer in this case is another organization; we could have large organizations selling to smaller ones or vice versa.
The B2B sector is very large and consists of companies that sell a diverse range of offerings; for example, we have clients ranging from a UK-based company selling skip hire services to other businesses, to a corporate leadership training provider in India, and a business strategy and process consulting firm amongst many others.
Business to Consumer
A B-2-C (Business to Consumer) business markets its products and services directly to the end-user/consumer. In our case, we have client roster consisting of fast food joints, fine dining restaurants, wellness services provider (Ayurvedic Spa), higher education and career coaching services, local door-to-door delivery services, and many more.
These are be B2B or B2C mobile first service providers who use mobile applications as their primary business front. Our clients range from a US based community and sharing app, to home/business appliance maintenance service provider, and a retail promotions app for Malls.
These are our B2C clients who provide services in the education and career counseling space: Schools, Private Universities, Higher Education and Career Coaching services and so on; they market their services to students and parents.
These are typically individuals, CXOs, and Solopreneurs who want to build a personal brand that will position them as thought leaders in their field bringing visibility and credibility to their career profiles.
We have worked with top professionals in the legal, sports, entrepreneurship, and medical/wellness space.
Government & Social
These are not-for-profit initiatives run by the Government or Social Organizations (Non-Government organizations engaged in social work); CSR (Corporate Social Responsibility) drives of business organizations are also included in this category.