Stakeholder alignment is a critical factor in business success and employees are the largest stakeholders in any company. Employee formation and alignment impact the speed and direction of the organization’s business. If all the horses are seeing and knowing what their charioteer is seeing and thinking, there is more cohesion and velocity in the ride. But when the horses are running after their own thinking, the steering becomes much more challenging and the directions become chaotic.

Almost all organizations have an internal communication strategy tied into the business vision and executive goals. But it involves a significant co-ordination of content and communications across and about the organization. And with the availability and proliferation of social channels and digital tools, the journey gets a little riskier. But if the channels and tools are intelligently controlled and coordinated, the rewards are plenty. Since Internal Communication function involves a myriad of activities, companies generally partner with external agencies to outsource or implement employee engagement initiatives effectively and frequently.

Create, Manage and Measure Internal Communications

Some of the tools and processes involve gap analysis of existing processes related to vision, values, and goals of the company to creating business templates, developing communication protocols and documenting social responsibilities of the stakeholders that enable the company to achieve desired business outcomes. The tools and technologies employed to monitor and manage the internal communication strategies are also critical factors to the efficiency and success of such programs.

During my tenure with a reputed technology multinational, I had the opportunity to create and manage internal communication strategies for their new subsidiary in India. Our goals were to develop familiarity with the stakeholders and encourage interactivity across all levels to drive employee engagement. Top down and bottom communication channels were set up. A Company Newsletter was created. Employees expressed their creativity freely. The Management leveraged it as an effective communication platform and also served as a dashboard for encouraging new initiatives. An Open Door policy enabled employees to shed their inhibitions and share their concerns and aspirations with the relevant stakeholders more often. Many employees were pleasantly surprised to know that the person they were sharing the elevator with daily, was their CEO. Gradually the culture of openness spread across the organization and employees aligned themselves with the company, motivated to contribute their potential to the fullest. Several comprehensive initiatives were implemented to measure and sustain the success and effectiveness of the internal communication campaigns. Internal Communications in today’s social-driven enterprise is now a strategic component of the business executive.

Creative Bharat helps you meet the right people and network with the relevant talent to create, manage and measure internal communication strategies that drive desired business outcomes.

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