I often wonder as to who reviews the worthiness of a website. What are the parameters people use to gauge a website’s usability, more importantly, what are the parameters that one needs to keep in mind to ensure that his/her website appears at the top of Google search or any other search engine for that matter? Most website owners don’t really understand the quality of their website. A good website is like a car, if it isn’t road worthy then it’s useless no matter what brand or how much you push it with marketing campaigns.

On the technical side primary objective is to ensure there are no coding errors. Your in-house computer expert will be able to identify the problems if any. Please do note that most HTML errors are not exactly visible to the viewer. So, unless you know what you are looking for you won’t find it in plain sight. So why bother? Apart from demonstrating a healthy website, having a page free of errors makes for a more stable website that is easier to maintain and easier to upgrade.

Once the errors are fixed we move onto to ascertain the speed of browsing through your website. Google has a page speed tool for this very purpose. It’s pretty basic to use. The standard speed for a healthy website is about 80/100. Anything less than that is a cause for concern. It can be fixed by your web designer. Errors are done, website speed is resolved and in place…what next? Well, what could be more important than keyword optimization? Once you decide on the keyword, ensure that it consistently appears in the webpage URL, browser title, and body of the page. What keyword optimization does is, it makes it easier to find your website through search engines. Your key phrase is your primary mode of communication with visitors. It is THE word that brings visitors to your webpage through the search engine.

Everything is in place now and you are ready to kick-start your website, but is it compatible with mobile phone viewing? Again Google has the ideal tool to check mobile worthiness of your website. Use mobile-friendly tool to test the user worthiness of your website on a smart-phone browser. This is significant because latest research says 30% of internet traffic is through mobile phones and it’s consistently rising. It is imperative that your website is truly mobile friendly.

Now we need to identify the website’s Domain Authority. This is to predict how your website will perform in search engine rankings. You can use Google page rank tool to identify search engine rankings. Domain authority is a score from 00 (low) to 100 (high), calculated by using a range of metrics including the number linking root domains, number of total links to your website. You can use it to compare your website against competitors and to track your marketing and SEO progress over time.

Now, you may want to get a second opinion from your web designer. Why get a second opinion? Ever worked on a project for so long that you lose site of objectives or overlook details? Just so that you don’t miss out on major or minor detailing it’s always advisable to get a second opinion.

If you have all of the above in place, I don’t see why your website shouldn’t rule the search engine rankings. Type into Google your brand name and see what comes up. You should have clearly communicated titles and descriptions about who you are and what you do. If you are a local business, you should also see a Google Map showing your location and company info.

All of the above are very important for the good health of your website and not one-bit time consuming especially since you know what to look for and where!